Keiko Price was named Assistant Vice President of Campus Life and Clyde Partin, Sr., Director of Athletics in November of 2020. She serves as a member of the Campus Life Executive Leadership Team, reporting to the Vice President and Dean. In her role, Price oversees an intercollegiate athletics program with a long and distinguished record of excellence in NCAA Division III. In 2023, Keiko was elevated to Associate Vice President of Campus Life.

Price, a former 22-time, All-American student-athlete, brings 14 years of administrative leadership and academic support experience to her new role, ensuring the success of student-athletes, coaches, and sports teams. She has also collaborated with others in support of recreation and wellness programs. She is the former Senior Associate Athletics Director at University of Illinois, Champaign-Urbana, where she served as sports administrator for men’s basketball, baseball, men's and women's golf, women's gymnastics, swimming and diving and soccer.  She originally joined the U of I department in 2013 as Associate Director of Athletics, Academic Services.

Her background at Illinois includes providing executive oversight of diversity and inclusion initiatives. She also served as a member of the university chancellor’s Diversity and Leadership Council, the Women’s Resource Center Advisory Committee, the USA Swimming’s Diversity, Equity, and Inclusion Council, and several NCAA and Big Ten committees. In 2018, she was awarded U of I’s Lorraine Y. Cowan Make a Difference Award.

Before her tenure at Illinois, Price worked at the University of California-Berkley as Director of Football Student-Athlete Development from 2010 through 2013, and served a stint as assistant athletic director for student-athletes at Stanford University.

A former collegiate swimmer and recipient of numerous athletics and academic honors during her student-athlete career, Price is a native of Hawaii and holds an undergraduate degree from the University of California, Los Angeles, and a graduate degree from the University of California, Berkeley.