March 14, 2022 – EMORY UNIVERSITY based in Atlanta, GA, today announced that it has established a new athletic relationship with NIKE and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this agreement, BSN SPORTS will serve as the official apparel and equipment provider to the EMORY UNIVERSITY Athletic Program while outfitting the university's athletes, coaches, and community members in premier NIKE product selection.
The contract, which extends over the next 5 years, will debut this fall across the Eagles Athletic Program's 19 NCAA DIII men's and women's teams who compete within the University Athletic Association (UAA). Emory will also benefit from access to BSN SPORTS' line of Campus Branding products featuring exclusive Nike branding designs and customizable online fanwear shops for the Eagles community.
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "Through this agreement between EMORY UNIVERSITY, BSN SPORTS, and NIKE, our team is proud of the opportunity to support Emory student athletes and staff with unparalleled access to top team gear and apparel. While our local team will stay connected to the daily needs of coaches and administrators, the Emory community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep Eagle athletes at the top of their game. We are proud of this relationship and welcome the opportunity put time back in the days of Emory coaches, so they can continue focusing on positively impacting the lives of student athletes."
"We could not be happier for this great opportunity to team with BSN and NIKE to bring community and synergy among our athletes, coaches and supporters" said Clyde Partin Sr., Director of Athletics Keiko Price. "Our goal of taking Emory Athletics to the next level by creating a visible brand identity for our programs and department is an important part of competitive excellence. We believe working with these two tremendous entities will continue to help us achieve that."
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About EMORY UNIVERSITY Athletics
EMORY UNIVERSITY has a broad-based intercollegiate athletic program with over 400 student-athletes comprising the school's 19 varsity sports. Emory competes at the NCAA Division III level. The distinguishing factor in comparing Division III programs to Division I & II institutions is that Division III athletics feature athletes who receive no financial aid related to their athletic skills. Emory is a member of the University Athletic Association (UAA). Other institutions comprising the eight-team league include Brandeis University, Carnegie Mellon University, Case Western Reserve University, New York University, University of Chicago, University of Rochester and Washington University.
About EMORY UNIVERSITY
Founded in 1836, EMORY UNIVERSITY is a national center for teaching, research, and service, awarding more than 5,050 undergraduate and graduate degrees in 2020-2021. It is recognized by U.S. News & World Report as one of the top 25 universities in the US (ranked 21st in the 2022 report). https://www.usnews.com/best-colleges/emory-university-1564
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
Media Contact
Lisa Bartek
BSN SPORTS Director of Communications
lbartek@varsitybrands.com
817-480-3100